Are You Branded?
Have you ever heard the story about how a certain drink lost a lot of sales because they changed their logo? It happened a little over 15 years ago and the drop was drastic. If you have done your work and have good branding changing the logo might not be the best bet. However, if you are like PM Inc, then it might be necessary. We were not only going with not just a new look but also a new website design. This was mainly because we wanted to not only meet current website design guidelines but also because we were celebrating our 10th anniversary in the summer of 2008 and it was time.
So what to do now that you are revamping everything?!?
- Don’t panic. You have already determined this is necessary for you and your business. So you have gone over the pros and cons behind the change.
- If you do not already have one, make a plan outlining the steps of the change.
- Make sure that you not only have your new branding images but also your old ones. If possible plan transitions affects converting over to the new look by changing small elements along the way. If however, like us, then consider doing a before and after. You cannot put an animated image on your logo for social networks so plan out post showing the transition. Not only is this a good marketing idea for creating eye-catching graphics but also a great way to get the change across.
- Stay on track with your new look. Set a completion date, set a marketing push date and stay with it. You have already done the homework of when is the best time to start the process, so use that timeline.
- Plan on a few post of why you are making the change and talk about it before it happens. When you launch a new product you talk about it before it actually comes out, your website or branding should get the same attention.
Notice how I mentioned website? Well as I mentioned earlier we had been doing some drastic changes to our website. We implemented a new color scheme, new images and even different layouts for the pages. Each one of the images we are using has several layers to it, this is great if we wanted to show an animated transition from the old to new look. This way we had time to make the changes we wanted without trying to rush everything. We also used the same server system to minimize downtime and lost content.
(Before)
(After)
