August brought about a few changes including my own birthday and PMInc celebrating 16 years of service. It also brought about the fact that I need surgery for Carpal Tunnel syndrome and moving a client’s hosting company, while adding a new shipping method to a Shopify site that we maintain. Turning 52 was pretty awesome, I spent time with my Dad and my kids. I was treated to a perfectly cooked hamburger steak and homemade gluten-free fried fish. Because yes, being allergic to gluten changes a lot of things but still can be adjusted around. Finding out I had to…
Personalized Marketing Inc Celebrating 16 Years PMInc’s Anniversary Post: Cognitive, Affective, Or Conative? Yay! / Huh? August is Personalized Marketing Inc’s official anniversary, it’s the month that we purchased a domain name and signed our first scope-of-work. We have a few clients that have been with us for more than 10 years and there are a who has been with us since before we opened our doors. We are blessed to say that most of our clients are referrals made by others we work with. We always offer client referral discounts, because we want you to know how much we…
Hello Everyone, I decided to revisit an old blog I wrote the year I got my MBA. It talked about not settling and the changes that can make in your life. As several of you know, I began this amazing journey as an author. However, what you might not know is that my first book was a dream about a dress and my inability to draw. That lead me into learning about editing, publishing, marketing and everything else that goes along with writing. After stumbling like many new authors out there, making mistakes, and learning some valuable lessons. I learned…
I thought I would go back to the basics for this month’s article and focusing on not only how Personalized Marketing Inc started but that is ongoing. These Marketing Tips are designed to help us focus on the ‘What, How, When, Where, and Why’ of your marketing plan. Digital Marketing Tips Define Your Goals Your ultimate goals may include growing your online presence and generating more sales; however, you should also have other goals that you want met as well. Your marketing plan should be organic and evolve as your business does. Customer satisfaction is one of those goals, happy…
Get Ready For Spring Cleaning No, I am not talking about airing out your house or dusting every surface, well of your physical home anyway. What I am referring to is the pesky content from our online presences that we were sure we had changed out months ago, but apparently didn’t.As you go into Spring this year, think of the changes from last year. I am sure you have a new book or product available, you survived another winter, (well will anyways at some point this year) and you have changed in other ways over the past 12 months. This…
Emails, Newsletters, Domain Names, Ecommerce and ugh… Maybe it’s time to ask for help?!? So, for the last couple of weeks, I have been working…
Another year is upon us, it’s time to reflect on the different elements we used last year, and we have to ask ourselves, “What worked? What didn’t… What’s next!” You hear the terms viral, organic, engaging and others when it comes to your websites, your products, your social media. The thing is that everyone else hears those words as well. So, in this crazy hustle and bustle what should you consider doing in 2024 that is different than the years before?Hopefully one of those things is being true to yourself. If you like crazy cat videos, then share crazy cat…
One of the things that you may find me doing is going through and cleaning up website issues. Especially those caused by outdated Themes, Plugins,…
#PMInc’s Tips & Tricks for the Coffee Time Romance October Newsletter Edition: Have you Googled Yourself Lately? Why you should and how to go about…
There are thousands of startup and business development books. How can you pick the right one? Let’s ignore the hype. Here are some factors to consider followed by some leading books that are worth a look. The most important factor is what do you need? A manual to take you step-by-step through the whole process of starting a company, or something more limited like management strategy, or marketing? Next, consider the author’s experience. After all, the author can’t tell you more than the author knows. How broad and deep is the author’s experience? Does the book only deal with business…
Let’s assume you have been active on your social networks. You have been not only posting but liking and sharing others’ post. You have taken…
As we finish out the year, we can all agree that the way we shopped, communicated, spent time with family and friends has definitely changed. There are more people working from home now than ever before. There is also more online shopping than in previous years, Black Friday, Cyber Monday were both prime examples of this, with emails of sales starting even before Halloween. Misconception With this increased number of people being online more each day, the thought that online sales would skyrocket left some with a sour taste. Due to the changes in the economy and lack of…