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Spring Video Marketing

It may not be here yet, but I am so ready for Spring!!! So, because of that, today’s article, special and video are all about Spring Marketing and Videos!

In previous articles we have discussed a variety of topics, but they all lead back to one focus, Organic Marketing.

 

Spring Marketing Using Videos

At this time of year, it is a good time to reevaluate what you are doing, where you want to go and how you plan on getting there. 

Spring marketing is more than just posting images about Spring being here, it’s also realizing that your target audiences have been just as cooped up as you have been. They are looking forward to getting outside more, maybe riding bikes, planting flowers, or just soaking up some much-needed sun. No matter what their plans are, the times they are online are going to change drastically. 

To understand better when they will be around to read those great posts you’ve been making you have to know your audience demographics and begin to calculate when to shift your posting times. Hopefully, you have been reading some of our articles about analytics and know where to view at the very least the basics. If not, now is the time! 

Another area to look for potential change is where you sell your products. Does your product image stand out? Is the description both accurate and SEO rich? What about how it looks on mobile devices? Websites aren’t the only place that you need to be checking if you are responsive.

Video Marketing

Let’s take videos for example, each platform has different dimensions and lengths for the videos you share. Shorts have come a long way in promoting products. Look at TikTok, if you search #booktok you will find thousands of posts for books, some are fast moving clips with only a few words, while others are longer and consist of reviews. The main difference in all the videos is that the content and style is tailored to the author and their books.

Videos are an entertaining and informative way to catch a reader’s eye and then hook them with graphics and statements that make the reader want to know more. If you search #booksofinstagram, you will find similar results there as well. This goes to prove that not only should you be posting videos on different platforms but also in different sizes and lengths.  

Even though Winter may be lingering on, just look at those flowers coming up through the snow… It reminds us that Spring is not that long off, and we can start preparing for it now. Give yourself a couple of days and just spend it looking at the different products you offer and how they are being displayed to the world. 

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