There are thousands of startup and business development books. How can you pick the right one? Let’s ignore the hype. Here are some factors to consider followed by some leading books that are worth a look. The most important factor is what do you need? A manual to take you step-by-step through the whole process of starting a company, or something more limited like management strategy, or marketing? Next, consider the author’s experience. After all, the author can’t tell you more than the author knows. How broad and deep is the author’s experience? Does the book only deal with business…
A logo is an image or writing design that has a meaning or represents a particular agency. The role of this logo is very important.…
We were asked to discuss the GDPR some and so originally, we were going to go a little more in-depth over it. However, there are…
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Let’s assume you have been active on your social networks. You have been not only posting but liking and sharing others’ post. You have taken…
I often hear “What is social site marketing?” and “How does it affect me?”, so I decided to write a series of articles on how it can impact you. Social site marketing is generating word-of-mouth interest on social networks about you, your work, or cause. Social Site Marketing affects you because, if people cannot find you, then you cannot grow. How Real Marketing for Organic Growth works… People often believe that it is the number of fans, friends, likes, follows that make an impact on their social networks. This is true but only partly. Social Reach is more than…
Can you believe it has been 13 years since Personalized Marketing Inc opened its doors? I opened them and I know I can’t! On a personal note, my first book was released 16 years ago … which was the unknown start to #PMInc. Originally, I wrote the book, got a website, learned the hard way about marketing, was asked to help a friend and then Personalized Marketing & Promotions was born. Over the past 13 years, we have evolved from doing small websites and marketing, to WordPress, HTML, and others. While our marketing has remained true to Whitehat Methods, we now…
At this time of year, it is a good time to reevaluate what you are doing, where you want to go and how you plan on getting there. Spring marketing is more than just posting images about Spring being here, it’s also realizing that your target audiences have been just as cooped up as you have been. They are looking forward to getting outside more, maybe riding bikes, planting flowers, or just soaking up some much-needed sun. No matter what their plans are, the times they are online are going to change drastically. To understand better when they will be…
As we finish out the year, we can all agree that the way we shopped, communicated, spent time with family and friends has definitely changed. There are more people working from home now than ever before. There is also more online shopping than in previous years, Black Friday, Cyber Monday were both prime examples of this, with emails of sales starting even before Halloween. Misconception With this increased number of people being online more each day, the thought that online sales would skyrocket left some with a sour taste. Due to the changes in the economy and lack of…
Because 2020 has been hard on everyone, we are offering an end of 2020 10% off Discount. Just use our 2020-Discount contact form or email us with 2020-Discount in the subject line to get 10% off. We have other discounts floating around out there as well, that are connected with our affiliates. **Discount only applies to new services** [happyforms id=”7951″ /]
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As we all know Amazon, Barnes and Nobles, iTunes, and other online retailers are CMS (Content Management System) based sites. What some might not realize is that they are also similar to search engines, especially when it comes to their algorithms. For example, when you go to Google and put in keywords or a question, the results will vary based on what you queried. If you took the same words and rearranged them, you would find that the search results have changed. The same thing goes with Amazon and other book retailers, the words you use make an impact…